Overview

Maintaining a vehicle is expensive, from regular maintenance to when a large bill causes a financial shock. Bumper provides an affordable way for customers to spread this cost over many months, interest free. Pay by Link allows Bumper's partners to serve their customers a quick, simple and intuative interface to pay for their bill.

Problem

Car dealerships & garages face an uphill battle to keep their customers happy when faced with a bill to maintain or repair their car. Often being asked to discount their work to make it more affordable, or the customer choosing not to carry out certain works.

Bumper's Pay by Link solution allows the customer to choose how they want to pay upfront. By seeing that they can spread the cost into affordable monthly instalments they are more likely to choose to fully repair their vehicle and not asking for a discount. Increasing revenue for the dealership, but also buliding loyalty between them and their customer.

Results

Pay by Link produced some extroidanry results for both Bumper and their Partners. Allowing their symbiotic relationship to flourish. With a 90% conversion rate from landing to payment being taken it is a key driver in Bumper's 4.9* TrustPilot rating.

+35%

Increase in average invoice value

90%

Customer retention rate for Bumper's partners

Approach

Team

Working with a development squad and product manager, we analyised the existing payment link solution alongside competitors and best in market. From this research we designed and optimised a number of solutions

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